Adidas x LEGO®
Retail Launch & In-Store POS Graphics Rollout
As a senior UK freelance graphic designer and artworker, I provided large-scale retail artworking and print production support for the Adidas x LEGO collaboration through design agency Savvy Marketing.
Working across a wide array of retail environment specifications, I delivered precision, production-ready artwork for high-visibility in-store launch zones, footwear display walls, and modular retail fixtures across major store locations.
Client
Adidas x LEGO®
Agency Partner
Savvy Marketing
Type
Campaign & POS Print
Year
2023
Process
High-Impact Co-Branded Retail Takeover
The Adidas x LEGO® partnership required a bold, playful retail execution while adhering strictly to both global brand guidelines. Partnering with Savvy Marketing, the brief focused on delivering high-impact in-store graphics tailored to diverse retail floor layouts—creating an immersive, highly engaging shopping environment that drove customer interaction at point of sale.
Precision Artworking for Complex Retail Fixtures
In-store environments rely on strict physical engineering specs. I developed precision, print-ready press files across a broad suite of modular retail display fittings. Deliverables included large launch zone graphics, footwear (FTW) wall bays, midfloor display tables, framed graphic panels, and custom FTW display cubes (large and small)—all artworked to exact substrate tolerances and technical die-cut specifications.
Scalable Production Under Tight Retail Deadlines
Retail launch dates are non-negotiable. Working closely with Savvy Marketing, I ensured all graphic assets were meticulously formatted, colour-matched, and delivered error-free to production vendors, enabling seamless on-site installation across multiple retail formats ahead of nationwide store launch dates.
Outcome
Flawless In-Store Execution Across Modular Formats
Executing artwork for complex, multi-fixture retail environments demands extreme accuracy. By providing dependable, white-label artworking support to Savvy Marketing, all print assets were delivered 100% error-free and ready for installation, ensuring a vibrant, cohesive retail presence across every store touchpoint.
