Peroni x Aston Martin F1
Global Campaign & POS Print Rollout
As a senior UK freelance graphic designer and artworker, I provided production-ready artworking and print management support for Peroni Nastro Azzurro 0.0%’s global partnership with the Aston Martin Formula One Team through design agency Savvy Marketing.
Working across high-stakes campaign assets, I delivered colour-critical POS collateral, print materials, and digital social assets designed to elevate the brand's presence across key promotional rollouts.
Client
Peroni 0.0%
Agency Partner
Savvy Marketing
Type
Campaign & POS Print
Year
2022
Process
High-Stakes Global Motorsport Partnership
Peroni Nastro Azzurro 0.0%’s partnership with the Aston Martin Formula One Team required translating strict co-branding guidelines into high-impact, luxury campaign assets. Working alongside Savvy Marketing, the brief called for delivering a seamless brand experience across both physical venue touchpoints and digital channels.
Precision Artworking & Print Production
Working under strict brand guidelines and F1 licensing constraints, I produced detailed, press-ready artwork across a tailored suit of collateral. Print deliverables included precision die-cut table tent cards, posters, and venue menu inserts. Special attention was paid to colour accuracy and technical vector setup, ensuring Peroni’s signature blue and branding rendered flawlessly on every physical substrate.
Integrated Digital & Social Asset Creation
To support the physical print rollout, I produced a suite of digital marketing assets for online engagement. This included formatted Instagram posts, Instagram Stories, and Facebook posts—all optimised for high visual impact across screen sizes while maintaining strict co-branding alignment.
Outcome
Flawless Brand Execution Across Print & Digital
Executing collateral for high-profile global sports partnerships demands absolute accuracy. By providing dependable, white-label artworking and design support to Savvy Marketing, all print and digital assets were delivered error-free and on schedule—enabling a cohesive, premium campaign rollout across all channels.
