Camden Town Brewery
Tank Party Tour Campaign & Event Graphics
As a senior UK freelance graphic designer and artworker, I provided on-demand print and digital collateral support for Camden Town Brewery’s nationwide Tank Party Tour through design agency Savvy Marketing.
Working alongside Savvy's creative team, I produced high-impact, brand-aligned event graphics and promotional assets to support the multi-city festival rollout across London, Manchester, Leeds, Bristol, and Liverpool.
Client
Camden Town Brewery
Agency Partner
Savvy Marketing
Type
Campaign & POS Print
Year
2021
Process
Bringing the Festival Experience to Life
Camden Town Brewery’s Tank Party Tour is one of the brand's biggest annual experiential marketing pushes. Partnering with Savvy Marketing, the brief required adapting core brand guidelines into eye-catching, high-energy event assets for a nationwide festival series spanning London, Manchester, Leeds, Bristol, and Liverpool. The goal was to create an immersive, cohesive brand experience across varying venue layouts, driving attendance and supporting local vendor takeovers.
Scalable Print & Wide-Format Artworking
To ensure seamless execution on-site, I developed precision, print-ready press files for large-scale production. Deliverables included wide-format vinyl banners, custom bar menu boards, directional venue signage, POS displays, tap badges, and event wristbands—all artworked to strict technical print specifications.
Integrated Digital & Social Rollout
Alongside physical print production, I produced a suite of digital marketing assets to power the event’s online campaign. This included motion-ready social media banners, promotional email graphics, and web assets optimised across all screen formats to maintain brand consistency from digital click to event floor.
Outcome
Flawless Execution Under Tight Turnarounds
Delivering a high-volume event rollout across multiple cities requires absolute accuracy and fast turnarounds. By providing dependable artworking and design support to Savvy Marketing, all print and digital assets were delivered error-free and ahead of production deadlines, enabling the client to execute a cohesive, high-impact summer tour that engaged thousands of festival-goers nationwide.
