Camden Town Brewery
Tank Party Tour Campaign & Event Graphics
As a senior UK freelance graphic designer and artworker, I provided on-demand print collateral support for Camden Town Brewery's nationwide Tank Party Tour through design agency Savvy Marketing.
Working alongside Savvy's creative team, I produced high-impact, brand-aligned event signage and point-of-sale materials to support the multi-city festival rollout across London, Manchester, Leeds, Bristol, and Liverpool.
Client
Camden Town Brewery
Agency Partner
Savvy Marketing
Type
Campaign & POS Print
Year
2021
Process
Bringing the Festival Experience to Life
Camden Town Brewery's Tank Party Tour is one of the brand's biggest annual experiential marketing pushes. Partnering with Savvy Marketing, the brief required adapting core brand guidelines into eye-catching, high-energy venue assets for a nationwide festival series spanning London, Manchester, Leeds, Bristol, and Liverpool. The goal was to create an immersive, cohesive brand experience across varying venue layouts, driving attendance and supporting local vendor takeovers.
Scalable Print & Wide-Format Artworking
To ensure seamless execution on-site, I developed precision, print-ready press files for large-scale production. Deliverables included wide-format vinyl banners, custom bar menu boards, directional venue signage, POS displays, tap badges, and event wristbands—all artworked to strict technical print specifications.
Comprehensive On-Site Print & Signage Production
Beyond the core print run, I produced a full suite of venue-specific point-of-sale materials to bring each Tank Party stop to life. This included A-boards, A3 placemats, A6 leaflets, table talkers, tank signage, standees, wayfinders, vinyl stickers, and screen-printed foamex boards—all tailored to each venue's layout and produced to tight, consistent brand specifications across every tour stop.
Outcome
Reliable Execution Under Tight Turnarounds
Delivering a high-volume event rollout across multiple cities requires absolute accuracy and fast turnarounds. By providing dependable artworking and design support to Savvy Marketing, all print assets were delivered accurately and ahead of production deadlines, enabling the client to execute a cohesive, high-impact summer tour that engaged thousands of festival-goers nationwide.
